Enterprise is global market leader when it comes to car-rental. With over 7600 rental locations in more then 85 countries this giant is going places. Problem is, in The Netherlands they are practically anonymous. That’s all about to change if it is up to us.
In close collaboration with Thomas and his team we have developed a brand strategy and positioning that matches the Dutch culture while respecting the roots and foundation of our American big brother. A fresh take on car usage and car ownership in and around cities. A brand that is curious, honest, fun and familiar is bound to make some new friends fast. And it has. Enterprise Netherlands is now the fastest growing franchise in Europe.
Das Buro is responsible for creating a brand strategy, brand identity and several brand activations. With a fresh and sharp visual and verbal identity we’ve developed a brand that is like no other car-rental or car-sharing business. And we’re enjoying every minute of this ride!