Transcend the ordinary

Celest approached us with a vision: to craft a dining journey that elevates the everyday into something extraordinary. Inspired by The Unparalleled Adventure of One Hans Pfaall by Edgar Allan Poe, the concept is rooted in the idea of transcending earthly bounds and reaching for the sublime. We developed a cohesive brand identity—both visual and verbal—that encapsulates this vision. From design to storytelling, every element reflects a sense of elevation and wonder, creating an experience as extraordinary and otherworldly as Poe’s fantastical tale.

To bring this vision to life, we developed a seamless brand identity that combines sophistication with a touch of the poetic. Delicate illustrations, reminiscent of vintage astronomical charts and celestial discoveries, adorn the space and materials. These elements evoke the pioneering spirit of 19th-century explorers while blending harmoniously with modern refinement. Poetic phrases woven into the design further enhance the sense of elevation, inviting guests to reflect and dream.

The interior, designed by DoepelStrijkers in collaboration with interactive studio Rndr, fully embraces the moon voyage concept, bringing it to life through architectural elements that mirror the celestial narrative. Together, the design and branding create an immersive experience that feels as if you’re landing on the moon, otherworldly and unforgettable.