Love at first bite

Health, sustainability and taste are familiar promises in catering. Food&i’s strength lies in how it makes change achievable: through personal attention, tailored solutions and manageable steps. We brought that belief together in ‘Every bite counts’. A simple idea that guides the brand story and shows how everyday choices can contribute to a healthier, more sustainable future.

We gave food the leading role. A palette inspired by carrots, peppers, egg yolks, basil and pasta brings warmth and energy. Photography captures ingredients up close and dishes in all their glory. Illustrations combine food shapes with movements from the kitchen, such as stirring, cooking and chopping. The ‘i’ from the existing logo becomes a distinctive visual anchor: a flexible frame for imagery and text that connects the identity across applications.

Food&i operates in a wide range of locations, each with its own atmosphere and audience. We developed a system that can be bold or understated, depending on the setting. Across menus, themed posters, digital screens, social media and presentations, colour, typography and imagery adapt to the application. Playful copy sparks an appetite, while stories about producers and ingredients give the food greater meaning. The result is a recognizable voice for Food&i, with room for the character of every location.

Fresh food photography and playful illustrations give the identity its appetite and personality. Real ingredients, vibrant dishes and expressive graphics work side by side, making every touchpoint feel unmistakably Food&i.