LIFE IS LIVE
For more than 50 years, Pinkpop has brought generations together for legendary shows and an unforgettable festival atmosphere. As the world’s oldest continuously running open-air pop festival, Pinkpop welcomes thousands of visitors to Landgraaf each year, where global superstars and new talent shine on stage. With a rich history and a fresh outlook on the future, Pinkpop remains the festival for young and old alike.
Live music connects
Pinkpop needed a future-ready identity that kept its legacy alive while amplifying the raw energy the festival is built on. We went back to the core: big, bold and live. The new identity is motion-first, driven by rhythm, attitude and the pulse of a crowd in full eruption. The logo is oversized, set in a sharp palette of pink and dark grey. Artists from the line-up are woven into the visual system, making them recognizable on social. Legacy moments, like Eddie Vedder launching off a camera rig, return as animated backdrops that bridge past and present Pinkpop moments. The Pinkpop ‘Pop’ stays as an icon.
Heartbeat, headliners and line up reveal
We introduced the new identity with a campaign that captures the split-second where artist and audience merge into one body of sound and energy. Built on pulse, movement and the intensity of live music.
The campaign launched alongside the 2026 line-up reveal, a moment fans wait for all year. The Cure, Foo Fighters and Twenty One Pilots lead the bill, backed by a new wave of standout acts. Each announcement piece uses the new motion language to push the energy of Pinkpop into every screen and stage.
Pinkpop takes place on 19, 20 and 21 June 2026 in Landgraaf.
Tickets are available here.
