We designed a new brand identity for Radio 10. After decades of being a golden oldies station, we relaunched Radio 10 as a fresh, vibrant, greatest hits music station for young adults. We redesigned their new identity and developed several campaigns to introduce their new DJ's.
Radio 10 Gold (the old name) was a well known brand in the Netherlands. Famous for its non-stop music and its ‘remember the good old days’ tone of voice. After being successful for several years the station kind of lost its audience and was on the verge of extinction. In 2013 the station changed owners and was turned into a feel good station that plays the best pop, rock and dance hits of the last 3 decades. It focusses on men and (mostly) women between the age of 20 and 40. Special thanks to Mark Janssen (photography, director) and OneSize (edit and post-production).
Tim Klein & Rob van Someren
To introduce the new DJ’s for the morning and afternoon shows on Radio 10, we created a campaign (outdoor, online, tv) that featured the new stars inside a green speaker.