For this rocking rebranding process we developed a brand strategy and identity. We applied both in the activation process, internally as well as externally.
Mezz is a pop concert venue in Breda. Everyone who works here is proud of their job and everyone loves and lives music. Unfortunately the energy and innovative spirit of the people and the knowledge of discovering new talent did not always come across in their communication.
Mezz asked us to help them with determining a new position in the market, co-creating a new brand strategy and redesigning their visual identity. We are now in the middle of activating the rebranded Mezz, both internally and externally.
One thing is clear already; The energy is back. And so is the audience.www.mezz.nl
Online communication and ticketsales
The Mezz website focuses on ticket-sales. The program is immediately displayed and tickets can be purchased.
Mezz has a great team of volunteers. They live the brand every weekend. For them we designed a Mezz kit that holds T-shirts, sticker-cards, crewcard, earplugs and a brand-guide.
Das Buro - rock n roll ja - heeft ons in een spannend traject binnenstebuiten gekeerd en onze innerlijke toon vertaald in beeld, woord en gebaar. Let's Mezz things Up! we zijn pas net begonnen.
Frank van Iersel - directeur Mezz