The Meervaart is the local theater of Amsterdam-West. Here, new stories are told to and by a cultural diverse audience. It is the place where audience, makers and talent meet and feel at home. The Meervaart is not only one of the biggest theaters of Amsterdam. It also houses great makers and theatre groups. Young talent from 4 to 24 years can explore their skills and get inspired. On top of that It’s also a great place to organize a conference or meeting.
Together with the Meervaart team we created a fresh brand strategy and identity that incorporates all these different projects, services and activities. That appeals to kids as well as business professionals.www.meervaart.nl
We conducted workshops with all stakeholders. To hear their thoughts, to feel their connection. What makes this place so special to them? Why do they put so much energy in their jobs and activities? And what do they have common ?
The Meervaart puts a spotlight on what is important. They emphasis what’s interesting for you. They highlight what needs attention. Visitors and congress guests get all their attention. And makers and talent are put into the spotlight to shine and to inspire.