For HHNK we developed a new communication strategy and overall campaign concept to reach their audience better.
Hoogheemraadschap Hollands Noorderkwartier
‘Waterschappen’ (Dutch Water boards) are regional government bodies charged with managing water barriers, waterways, water levels, water quality and sewage treatment in their respective regions. HHNK does this for the region in the North-West of Holland (above Amsterdam). For HHNK we developed a strategy that is based on being relevant at times when people in the region are interested. As opposed to communicating the responsibilities and tasks of a ‘Waterschap’ at random moments (like advertisements). They way they did it before.
By building a platform (called VeiligSchoonVoldoende) we created a permanent location within the organization where all relevant information about reoccurring communication issues are stored. With the right images, video, texts and infographics they can now quickly address the demand of information at any given point in time. We defined 4 moments when people living in the area are interested in more info from HHNK. These 4 moments form the basis of all campaigns and supply of information.