A vibrant and flexible visual identity with a fresh branding strategy to bring the energy of modern and classical composed music to the masses. From websites and newsletters to banners and magazines, this world renowned concert has a clear voice.
De Doelen congres and concerts
With many different concerts (both modern and classical), workshops & activities, festivals, club nights, a complete congress location and seven different ensembles practicing permanently, you could say de Doelen has a lot going on. And a lot to communicate. We helped de Doelen to bring structure in the way they reach their audiences. Lowering the level of acces to classical music while maintaining the expert status they have built over the last 50 years.
The most important aspect of creating the identity was to acknowledge the fact that there are multiple target audiences that differ heavily on how they should be addressed. On the one hand there’s the die-