Branding is the process of making customers aware of, and loyal to, a brand. It’s divided into three main areas:
What is the big idea? With a clear strategy you can make sure that all brand behaviour, actions and communications are aligned. It creates focus and helps you to develop better products and services. A good brand strategy is easy to talk about and, more importantly, easy to understand.
Brand identity describes the way your brand looks, sounds, smells and feels. Not only that, it also informs how a brand acts and what it says. It unites separate chapters into one large story, making your vision and big ideas more accessible.
Communication is a dialogue. It’s not just saying what you mean, but also listening to the reply. Do it right, and it will bring people closer to your brand. Not just your clients but also the people you work with.